Application Case Study Logo & Branding Mobile App UI/UX Design
Product Information Management (PIM)
A Product Information Management (PIM) app is a software solution designed to help businesses manage their product data in a centralized and organized manner. This type of app typically includes features for importing, organizing, enriching, and distributing product data across various channels, such as e-commerce websites, marketplaces, and social media. PIM apps can help businesses reduce errors, save time, and improve the accuracy and completeness of their product information. A PIM app can also enable businesses to streamline their product management processes and improve collaboration between different teams, such as marketing, sales, and IT, by providing a single source of truth for product data. Overall, a PIM app is a powerful tool for businesses looking to optimize their product information and drive better results in the digital marketplace.
Client Name
White Label Contract
Release Date
June 10, 2022
Project Types
Web App UX Design
Used Skills
As a UX team, we collaborated with the client to develop a PIM app that addressed their specific needs and challenges. Our first step was to conduct user research and create personas to better understand the app's target users and their pain points. We then developed a user-centered design that focused on intuitive navigation, clear data organization, and streamlined workflows. One of our main challenges was designing a flexible data model that could accommodate a wide range of product types and attributes. To address this, we worked closely with the development team to create a customizable data schema that could be easily configured by the client. By creating a user-friendly and efficient PIM app, we were able to help the client save time and improve their ROI by reducing errors, improving data accuracy, and streamlining their product management processes. Overall, our focus on UX design helped the client achieve a significant competitive advantage in the digital marketplace.
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Project Overview
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About Project
The PIM company approached our team to help them rebuild their legacy app, focusing on designing a new UI/UX that would be more user-friendly and efficient. This project required us to work closely with the client to understand the intricacies of their product management process and develop a comprehensive set of rules for managing products, including sophisticated permissions and user roles. Our team worked to create a design that addressed the needs of various users, including marketers, sales teams, and IT professionals. This involved creating a flexible and scalable data schema that could accommodate a wide range of products, attributes, and metadata. Overall, the project was a significant undertaking that required extensive collaboration between our team and the client. It ultimately resulted in a highly effective PIM app that met clients’ and end-user’s needs.
Project Goal
The goal of the PIM UX project was to design a user-centric and efficient PIM app that would enable businesses to manage their product information in a more streamlined and organized way. This involved starting from scratch to create a design that addressed the specific needs and pain points of the app’s target users, as well as ensuring that the design was scalable and flexible enough to accommodate a wide range of product types and attributes. To achieve this goal, we conducted extensive user research and created detailed personas to guide the design process. We also created a clickable prototype to allow the client to see and interact with the design before development began. By creating a user-centric design and a clickable prototype, we were able to hand over a solid foundation for development that would help the dev team bring the app to life in a way that met the needs of both the client and their end users.
Our Approach
As a UX design company, our approach to a project like this involves a strong focus on user-centered design principles, collaboration, and attention to detail. We start by conducting extensive user research to understand the needs and pain points of the target users and create detailed personas to guide the design process. We also work closely with the client to understand their business requirements and any technical constraints that need to be taken into account. Our team uses an iterative design process that involves frequent feedback and testing to refine the design and ensure that it meets the needs of all stakeholders. We also pay close attention to the details of the design, such as typography, color, and layout, to create a cohesive and effective user experience. Overall, our approach emphasizes collaboration, user-centered design, and attention to detail to ensure that the final product is effective, efficient, and meets the needs of both the client and their end-users.
Project Steps
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Data Analysis
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Typography
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Color Palette
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UI Components
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Wireframes
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Visual Design
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