E-commerce Bakery: How Wallflower Confections Sweetened Their Online Presence

Wallflour Website

E-commerce Bakery solutions have revolutionized how specialty shops like Wallflower Confections reach their audience. By launching an online platform, Wallflower Confections is now not just a local bakery but a thriving e-commerce bakery catering to sweet lovers nationwide.

We were excited when the local bakery in Houston contacted us about building an e-commerce website. We love nothing more than getting our hands dirty with some good ol’ fashioned Woo-Commerce. We knew that this project would be a lot of work, but we also knew the end result would be worth it. The bakery’s products are absolutely delicious, and we are so happy that we were able to help them reach a wider audience. We can’t wait to see what they come up with next!

Client Name

Wallflour Confections

Release Date

June 30, 2023

Project Types

e-Commerce Website

Visit Live Site

Used Skills

For this project, we meticulously selected a set of tools that would allow us to bring our creative vision to life efficiently and effectively. Each tool was chosen based on its strengths in specific areas of design, prototyping, and development. By leveraging the power of these specialized applications, we were able to streamline workflows, enhance collaboration, and deliver high-quality outputs that align perfectly with our project's requirements.

Adobe Illustrator
WordPress
Figma
Woo-Commerce

Idea

If you’re in the market for a delicious new e-commerce website, look no further than the bakery. This type of site is designed to sell baked goods online, and it comes complete with all the features you need to get started.

Functions

For starters, the bakery e-commerce website includes a woo-commerce plugin, which allows you to take payments and manage your inventory. You’ll also find a number of helpful tools for managing your customer list and delivering your products. In short, the bakery e-commerce website is a complete package that will help you get up and running quickly and easily. So what are you waiting for? Get started today!

Result

We implemented an eCommerce store about 2 months ago and they haven’t looked back since. Their sales have increased by 35% and their customers are happier than ever.

Process

There are common basic steps that UX design methods entail for the bakery, same as for other industries.

Timeline

Imagine a world where even the smallest of businesses can have a stunning online presence. This was the vision for Wallflower Confections, a bakery that was just starting out and didn’t have an existing website. With a commitment to creating a unique and captivating online experience, a brand new website was born. Its design perfectly captured the essence of the bakery and helped bring their delicious treats to the world.

User Persona

We want to see how the eCommerce implementation will effect the employees.

Louis Detrie

Louis just graduated college with degree in teaching. She has a corgi and likes to travel. She enjoys hiking and camping with friends and family.

Background

A bakery that doesn’t have an e-commerce website is like a fish out of water. Here are three needs and three pain points that such a business might face:

Needs

To stay afloat in today’s economy, a bakery needs to have an online presence.
An e-commerce website can help a bakery to reach a wider audience.
A bakery that doesn’t have an e-commerce website will miss out on potential sales.

Painpoints

Customers may be put off by the lack of an online ordering system.
The bakery may have difficulty competing with other businesses with e-commerce websites.
The bakery may lose revenue if it cannot take orders online.

Typography

We think Monserrat font looks playful and intriguing, and it helps to stand out from the sea of other bakeries online. As for Arial, we just think it’s a classic font that always looks good. Plus, it’s easy to read, which is important when you’re trying to convince people to buy your delicious cupcakes!

Color

The main color wishes came from the bakery owners, so we took it as a departure point in building the color palette.

E-commerce Bakery Platform: Key Features and User Experience

Setting up an eCommerce site for your bakery? Then you’ll want to make sure your landing design is on point!

1) Landing

This is your chance to really show off your baking skills with a tantalizing photo of one of your delectable creations.

2) Specials

The Specials section is where you’ll highlight any special offers or discounts – everyone loves a good deal, after all!

3) Deals

The deals section is where you’ll highlight any current deals.

4) Banners

The sales section is where you’ll list any items that are on sale.

5) Top Sale

The top products section is where you can showcase your most popular items.

6) Contacts

Important information is write here in case someone needs to make a call.

7) Blog

This is a great place to share recipes, baking tips, or just fun stories about your bakery.

Conclusion

Nowadays, eCommerce is an essential part of doing business. And for businesses in the food industry, it’s especially important. After all, who doesn’t love food? Take the bakery, for example.

We implemented an eCommerce store about two months ago and we haven’t looked back since. Our sales have increased by 35% and our customers are happier than ever.

With eCommerce, they can order their favorite bakery items from the comfort of their own homes and have them delivered right to their doorstep. Plus, they can be sure that they’re getting fresh, delicious baked goods that are made with love.
We’re not the only ones reaping the benefits of eCommerce either. From groceries to clothing, more and more people are turning to online shopping for their needs. And as the trend continues to grow, businesses that don’t adopt eCommerce will be left behind. So if you’re thinking about adding an eCommerce store to your business, do it! You won’t regret it.